In 1994 the first CaféCaffe branch was opened and it was immediately recognized as one of the best Gourmet coffee establishments in Mexico.
Its concept is the Coffee Bar, where you can taste various modalities, also counting on the sale of coffee beans, as well as imported items to be used at home.
The challenge for OrangeStudio was to restructure the image to give the brand freshness and drive in the face of new challenges. Below we explain in detail the analysis we developed for this project that was implemented in all ADO bus terminals in the southeast of the country.
Redesigned Black & White
The idea was to bring colors, textures feelings you experience in terminal platforms to the brand and coffee shops, so we’re visiting airports, train terminals, and some of the most iconic coffee shops in NYC and Italy and combine everything and adding train terminal symbology to the mix.
We started working selecting the color palette, combining fresh colors with coffeeish and chocolateish ones, then
we created some textures and patterns based on train movement and terminal platforms.
Also we added iconography which it gave the playful touch we’re looking for
Train Tracks on maps
Capturing the movement of trains in the terminals
Extraction of train line symbology from maps and brochures
Adding train line symbology to the design
“The challenge for OrangeStudio was to restructure the image to give the brand freshness and drive in the face of new challenges”
The Final Design
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