The challenge
From the day we had the chance to review this recruiting platform, one thing became clear: it needed not only a fresh new design, but also a complete user experience.
The challenge was to understand the different types of users and design something clear and useful for them to find a new job easily and effortlessly.
To do so, the OrangeStudio team reviewed it and came up with different user experiences. Although everyone is a candidate, not everyone is looking for the same thing. We had the young man looking for his first job, then the 30-year-old looking for a new, higher-paying job, and finally the 45-year-old looking for an executive position.
Having the specific information for each type of candidate, showing them a video that explains in 1 minute how ZeusRh works and having a quick verification process was key to the success of the project.
The process
At OrangeStudio we wanted to create something unique that better identifies the platform and differentiates it from the rest. So we were working on original illustrations for the graphics and explanatory processes.
Design
We worked with a blue color palette early on, then added cyan and light purple to accentuate the color scheme, navy blue and an almost black dark blue worked really well for the titles.
Redesigned Black & White
Redesigned Color
Focused on UX, user journeys were thoroughly explored and tested.
“The challenge for OrangeStudio was to refresh the branding by giving their designs a new fresh aspect focusing mainly on the users"
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