The challenge
The challenge for OrangeStudio was to create a teen brand that expressed friendship and freshness.”
The first step was the exploration of the letter F, which would be the one that would give shape and dynamism to our brand.
Once selected, we started working on the selection of the color palette, it had to be cozy and soft. having determined both things, we dedicated ourselves in the study to the integration of the “friends” element to the logo, resulting in an interesting representation of the meaning of friendship.
Started with F letter exploration
The process
The process was first to visualize the two modes, both the dark mode for everything that is the informative site and the light mode for the announcements and news blog.
Design
The illustrations, on the other hand, were worked to represent each of the pages of the informative site, all of them were drawn digitally exclusively for the project.
F letter selection
“The challenge for OrangeStudio was to create a teenage brand that expressed friendship and freshness”
Merch
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