The challenge
In the bustling urban sprawl of Berlin, a city teeming with culinary delights and enthusiastic customers, the challenge was clear: design and develop a delivery service that would stand out in an already crowded market. Enter ‘Crow Food’.
From the beginning, our primary goal was to create a brand that was not only fresh but also distinctively different from what current competitors offered. The journey began with the conceptualization of the Ravent brand. We envisioned a brand identity that would encapsulate the spirit of Berlin: vibrant, contemporary and always on the move.
The graphic assets were meticulously designed to be emblematic of this spirit. Every asset, from app icons to promotional banners, was created to resonate with the target audience and establish an immediate connection. This foundation laid the groundwork for a broader visual identity, ensuring that every visual touch point—on the website, app, or even the delivery package—was cohesively integrated under the Ravent umbrella.
Ravent Food brand is not just another delivery service. It was a brand with a voice, personality and, most importantly, a promise: to offer the best of Berlin everywhere.
“Ravent Food brand is not just another delivery service. It was a brand with a voice, personality and, most importantly, a promise: to offer the best of Berlin everywhere.”
