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About Us.

We transform complex business challenges into intuitive, high-impact software.
About us
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The Beginning

Studio Founders

DesignersArali Camacho and Rubén Ximénez are the founders of OrangeStudio®, bringing more than two decades of experience in digital innovation, design, and technology. Over the years, they have led high-impact software projects in Mexico, the United States, and Europe — consistently recognized for a deep user-centered approach rooted in real field research before a single wireframe is drawn.

Throughout their careers, they have led high-impact projects across multiple industries, helping organizations evolve the way they operate, communicate, and scale.

Our Story

Experience That Matters.

Years working with big companies and franchises

OrangeStudio® has collaborated with leading organizations across sectors including education, healthcare, transportation, energy, retail, hospitality, and enterprise services.

Notable clients include Eli Lilly, Sanofi Aventis, Roche, Pfizer, Tony Roma’s, Aeroméxico, Telefónica, Telcel, Texas Ribs, ADO, Solaris Energy, Krispy Krunchy Chicken, Papa John’s, and multiple educational institutions, among others.

OrangeStudio Work Mosaic

OrangeStudio® has its own methodology for envisioning, building, and launching products.

This hands-on research methodology has shaped the way OrangeStudio® builds products: always grounded in real human behavior, operational truth, and measurable business goals. It’s a methodology that has proven its value again and again, especially in projects where rapid user adoption is critical.

Their signature K.I.N.G. Methodology — refined across dozens of large-scale digital initiatives — provides a structured way to plan, design, build, test, and position software with clarity and scalability.

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Speaker

Entrepreneurs & Innovators Talk

CoFounderArali Camacho was invited by the Ministry of Mexican Economy to speak about the challenges and breakthroughs of the education sector in Mexico.

SchoolControl®

One of the most impactful achievements in their journey was the creation of SchoolControl®, a proprietary platform developed entirely in-house — not as a client project, but as their own scalable solution for the education sector.

SchoolControl® is a K-12 school management and communications platform built from the ground up. Designed to strengthen the connection between schools and families, it integrated gamification, real-time communication, administrative automation, and mobile payments across web and app interfaces.

The platform delivered measurable results: a 30% increase in on-time tuition payments, a 17% rise in enrollments, a 20% jump in classroom engagement, and daily usage rates above 92% — far surpassing the industry average of 23%.

SchoolControl Web Site
SchoolControl Mobile

The success of SchoolControl® and multiple other enterprise-grade projects positioned OrangeStudio® as a benchmark in digital innovation.

Their work has received national and international recognition, including first place at Intel® Challenge Mexico, Edu4Me Mexico, Global Education Tech Awards, Campus Party DemoDay, and Wayra; recognition from CNN Expansión; and second place at TechCrunch Disrupt in San Francisco.

They were also awarded “Best High-Impact Company in Ibero-America,” presented jointly by the President of Mexico and the King of Spain.

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Award Winner

Best High-Impact Company in Ibero-America

SchoolControl® was awarded as the Best High-Impact Company in Ibero-America by the king od Spain

This award recognizes the intense work of the SchoolControl's team has been doing the last years and the impact it has had not only in institutions and k-12 schools, but in thousands of parents schoolcontrol is making them closer with their kids, sharing classroom stories, progress and unforgerable moments everyday

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Nowdays

Nowdays

Arali Camacho and Rubén Ximénez are the founders of OrangeStudio®, bringing together more than two decades of expertise in digital innovation, design, and technology.

Throughout their careers, they have led high-impact projects across multiple industries, helping organizations evolve the way they operate, communicate, and scale.

Today, this accumulated experience fuels Arali and Rubén's mission: Building on this experience from recent years — and embracing the rise of AI — OrangeStudio® is now focused on creating the next generation of software, driven by data, designed for real users, and powered by intelligence.

Message: Focus on two levers today—see compounded results in 90–180 days.