About Us.
We help leaders understand the real problem before they invest in a solution.
Studio Founders
Arali Camacho and Rubén Ximénez are the founders of OrangeStudio®, bringing more than two decades of experience in business strategy, digital product, and technology. Over the years, they have led high-impact software projects in Mexico, the United States, and Europe. Their work is consistently recognized for a deep user-centered approach rooted in real field research before a single wireframe is drawn.
Throughout their careers, they have led high-impact projects across multiple industries, helping organizations evolve the way they operate, communicate, and scale.
Experience That Matters.
Years working with big companies and franchises
OrangeStudio® has collaborated with leading organizations across sectors including education, healthcare, transportation, energy, retail, hospitality, and enterprise services.
Notable clients include Eli Lilly, Sanofi Aventis, Roche, Pfizer, Tony Roma’s, Aeroméxico, Telefónica, Telcel, Texas Ribs, ADO, Solaris Energy, Krispy Krunchy Chicken, Papa John’s, and multiple educational institutions, among others.
OrangeStudio® has its own methodology for envisioning, building, and launching products.
This hands-on research methodology has shaped the way OrangeStudio® builds products: always grounded in real human behavior, operational truth, and measurable business goals. It’s a methodology that has proven its value again and again, especially in projects where rapid user adoption is critical.
Their K.I.N.G. Methodology®, refined across dozens of large-scale digital initiatives, gives digital product projects a structured way to plan, design, test, and position products with clarity and scalability.
Entrepreneurs & Innovators Talk
CoFounder Arali Camacho was invited by the Ministry of Mexican Economy to speak about the challenges and breakthroughs of the education sector in Mexico.
SchoolControl®
One of the most impactful achievements in their journey was the creation of SchoolControl®, a proprietary platform developed entirely in-house: not as a client project, but as their own scalable solution for the education sector.
SchoolControl® was a standardized B2B SaaS platform for schools, built from the ground up: administration, communication, gamification, and mobile payments across web and apps. Arali and Rubén founded it, ran it for years, and the company was later acquired.
Across the 2017–2022 measurement period, the platform delivered approximate internal results: a 30% increase in on-time tuition payments, a 13% rise in enrollments, an approximately 32% increase in correct classroom responses estimated by teachers after digital badge gamification, and approximately 92% daily parent adoption.
That founder/operator experience (building, running, and selling our own company) is what we bring to every client today.
Their work has received national and international recognition, including first place at Intel® Challenge Mexico, Edu4Me Mexico, Global Education Tech Awards, Campus Party DemoDay, and Wayra; recognition from CNN Expansión; and second place at TechCrunch Disrupt in San Francisco.
They were also awarded “Best High-Impact Company in Ibero-America,” presented jointly by the President of Mexico and the King of Spain.
Today, this experience drives OrangeStudio®'s mission: helping owners and executives understand the real problem in their business before investing in a solution.
Best High-Impact Company in Ibero-America
SchoolControl® was awarded Best High-Impact Company in Ibero-America, presented jointly by the President of Mexico and the King of Spain.
This award recognized years of intense work by the SchoolControl® team and its impact on schools and on thousands of families, bringing parents closer to their children's classroom stories, progress, and unforgettable moments every day.
Today
Today, Arali Camacho and Rubén Ximénez focus on helping organizations turn emerging technologies into real business advantage through diagnosis, business strategy, digital product, and Growth Strategy.
They also actively drive technology adoption by sharing practical insights in conferences, executive talks, and industry panels, connecting innovation trends with actionable outcomes for teams and decision-makers.
Before you invest in the next solution, make sure it solves the right problem.