Broadcast Media

MediaAdmin^® · Executive Intelligence.

Give C-level leaders real-time commercial performance without waiting on daily reports.

Client

MediaAdmin®

Project type

Mobile Executive Dashboard

Project Focus

Real-time commercial visibility

Impact Area

Executive Decision Velocity

Overview

MediaAdmin® (MA) is a 100% Mexican platform with 27 years of experience, powering 200+ radio and TV stations with 85% national coverage and projects across LATAM. It manages ad schedules, transmission logs, certification, audio proofs, cross-check algorithms, and billing.

Previous Situation

C-level leaders were not direct users of the platform, so they relied on ad-hoc PDF, Excel, or printed summaries from managers, slowing decisions and creating inconsistent reporting.

MediaAdmin® turns every broadcast data point into a strategic asset, transforming raw transmission data into executive-ready insights.

The Challenge

Unify multiple tools into a cloud-ready suite while giving executives real-time visibility across clients, regions, and business units on mobile.

Our Approach

We applied OrangeStudio's K.I.N.G. methodology, starting with Phase I. Knowledge interviewing (CEO/CFO/CCO) to map key KPIs, then building user journeys and defining an MDP scope that centered on decision-critical insights.

Research & Discovery

Field interviews revealed that executives needed to compare periods fast, filter by client or region, and see top performers instantly. We prioritized date pickers, client selectors, and sales history views.

preliminary user journey

Confidential data has been removed to ensure intellectual property security

Prototype & Testing

We built the MediaAdmin® mobile prototype and ran usability tests with key users. Feedback was overwhelmingly positive, with only minor adjustments before moving into development.

The Solution

The MediaAdmin® executive app delivers real-time performance dashboards, top-ten rankings, multi-currency views, bilingual UI, and secure Face ID access. Executives now review metrics in seconds instead of waiting on reports.

The bigger picture

The executive app was one part of a longer relationship of about 18 months: field research with the Control, Traffic, and Quality teams; the evolution toward MediaAdmin Cloud; a mobile app for the sales force; a new platform for buying and selling ad inventory; and a strategic plan connecting product, market, and growth.

Typography & Colors

We selected a clean, modern font for high legibility on mobile dashboards.

Nunito

Primary

HEX: #254AB0

Secondary

HEX: #3685EE

Tertiary

HEX: #4F9BFF

Accent One

HEX: #FF6600

Accent Two

HEX: #FF9900

Nunito

Primary

HEX: #254AB0

Secondary

HEX: #3685EE

Tertiary

HEX: #4F9BFF

Accent One

HEX: #FF6600

Accent Two

HEX: #FF9900

Nunito

Primary

Hex: #254AB0

Secondary

Hex: #3685EE

Tertiary

Hex: #4F9BFF

Accent One

Hex: #FF6600

Accent Two

Hex: #FF9900

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789+@#$%^&*[]{}<>

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789+@#$%^&*[]{}<>

Impact & Results

Results that Accelerate Decisions.

Real-time insight turned leadership into action.

88%

Faster Decision Speed

From hours or days to minutes

+8x

Executive Check-ins

More frequent KPI reviews

-75%

Report Prep

Less manual reporting work

+24 mo

Client History

Instant access to two years

Custom illustrations and compositions

Performance

Visual performance in seconds.

Clear comparisons that replace manual reports.

Executives compare the current period against the previous one instantly, with charts designed for quick decision-making instead of spreadsheet interpretation.

Controls

Precision filters, global context.

Support for multi-date selection, multi-currency handling, multilingual interfaces, and secure role-based access.

Leaders can easily set custom date ranges and switch between different currencies MXN, USD, EUR or percentage views.

Top Ten

Identify your highest performing locations.

Filter by client, revenue, region, product, or city.

The Top Ten module reveals your top revenue drivers in real time. Commercial leaders gain instant clarity into performance hotspots, no need to chase outdated spreadsheets. Focus your strategy where it truly matters.

Security

Keep sensitive data for your eyes only.

Secure, biometric access powered by Face ID.

Security is built into every layer of the experience. Sensitive business data is protected through biometric authentication, ensuring that only authorized executives can access critical insights. No passwords, no friction, just fast, secure access when it matters most.