Travel & Hospitality

Aeromexico App

Increase mobile bookings and reduce drop-off during the checkout process.

Client
Aeromexico
Year
2023
Timeline
4 months
Team Size
6 people
Aeromexico App
Impact & Results

Measurable Success

Data-driven results that demonstrate real business impact

+22%
Mobile Bookings
Increase in completed mobile reservations
−35%
Checkout Abandonment
Reduction in cart abandonment rate
+18%
User Satisfaction
Improvement in app store ratings
2.5x
Faster Checkout
Average time to complete booking

The Challenge

Aeromexico faced significant challenges with their mobile booking experience. Users were abandoning the checkout process at alarming rates, and mobile conversion was significantly lower than desktop. The existing app had a complex navigation structure, slow loading times, and lacked modern payment options. Our research revealed that 68% of users who started a booking on mobile never completed it. Exit surveys indicated frustration with the number of steps required and concerns about payment security.

Our Approach

We conducted extensive user research, including interviews with frequent travelers and usability testing sessions. Our team mapped the entire user journey to identify pain points and opportunities for improvement. The solution focused on three key areas: simplifying the booking flow, implementing modern payment options, and adding real-time notifications for flight updates and gate changes.

The Solution

We redesigned the entire mobile experience from the ground up. The new interface features a streamlined 3-step booking process, one-tap payment with Apple Pay and Google Pay, and intelligent form auto-fill. Real-time push notifications keep travelers informed about flight status, gate changes, and boarding times. The app now loads 60% faster and works seamlessly offline for viewing boarding passes.

Services Provided

  • UX/UI Design
  • Mobile Development
  • API Integration
  • User Testing

Technologies Used

React Native Node.js PostgreSQL AWS

Project Gallery

Visual showcase of the final product

"OrangeStudio transformed our mobile experience. The new app has exceeded all our expectations, and our customers love it."
María González
María González
Head of Digital Experience, Aeromexico

Message: Ready to transform your business? Let's build something amazing together.